2006-09-12T17:15:00.000-05:00

Interact with Jim Salmi and Dave McAlice on gated aerial tips, or any other aerial related question. Ask away.

2006-07-07T13:20:00.000-05:00

Customized Dealer Calendars

Thanks for visiting the Revenue Generator blog to learn more about customized dealer calendars.

In short, digital printing technology allows Revenue Generator to offer your dealership and sales staff customized name recognition inside the fire house, 365-days of the year.

Below, we have included some frequently asked questions to help educate you on this new marketing technology.

Q. What do you mean when you say "fully customized" calendar?
A. Unlike most current OEM calendar programs, you the Dealer has total control of what pictures are included. Consider the following example.

Your Dealership has 2 very successful salesmen. Each salesman has multiple customers that want to be included on the calendar. Salesman A has 24 highly valued customers that he wants in the calendar. But, because there are only 12 available pages (1 page = 1 customer), Salesman A recognizes that he needs to create 2 different calendar versions.

Salesman B only has 5 customers that want to be on the calendar. But because Salesman B covers the South side of the State and Salesman A covers the north, Salesman B wants his customers to receive a separate calendar independent of fire departments in the North. But, because he doesn't have enough customers to fill out the calendar (12 pages - 5 customers for Salesman B = 7 available pages) he borrows images from Salesman A's calendar and creates version the third calendar version for the Dealership. And the logic can continue regardless of how many sales staff.

Assuming the Dealership has a service department, Salesman A includes Preventive Maintenance check-up dates (suggestive selling) for each piece of apparatus. Thus, each calendar he prints is totally customized to that specific department.

Q. What are the benefits of creating a customized Dealer calendar?
1. Dealer name recognition 365 days per year. Your logo is printed on every page of the calendar, not just on the cover like your OEM provides.
2. Improved customer perceptions . Departments appreciate the Dealership cares enough to create a useful calendar.
3. True target marketing. Realizing each calendar contains department specific pictures and includes Preventive Maintenance check-up dates specific to the apparatus of that department, means that your dealership delivers laser-focused marketing messages instead of shot-gun OEM approach.

Q. How long does it take to produce and receive customized calendars?
8-10 weeks depending on how soon we receive your final approval on all versions. Additionally, Revenue Generator "bulk prints" and this may add additional time to your order.

Q. What is "bulk printing"?
Just like building a fire truck, the larger the quanities that are ordered, the easier it is to achieve economies of scale. Thus, "bulk printing" means that we produce calendars only at certain times during the year. Because we print only a few times per year, you receive a substantial cost savings. Most printers will run your print run, once they receive all approved files. Our approach is that we want to provide you a reduced cost and we want to make this process easier for us to manage too. Thus, "bulk printing" is advantageous to all involved.

Q. What is the minimum calendar amount our dealership has to order?
Unlike most OEM calendar programs that require you to purchase a minimum order of 100, the Revenue Generator program allows you to order as many or as little as you want because we print using digital as compared to a traditional 4-color press.

Q. What are the quality differences in printing digital vs. 4-color?
Traditionally, 4-color printing is the best. However, it is also the most expense because it requires aluminum plates, color checks, and ink setup. While it is difficult for an untrained eye to distinguish between digital and 4-color, there are minor quality differences. However, the quality differences between digital and 4-color are made up in the price. Digital does not use aluminum plates, color checks, or setup time.

Q. Where are the calendars printed?
We print everything in the states and DO NOT USE international printing agencies. If you have ever had any experiences in printing internationally, you'll appreciate this business approach.

While your OEM calendar program may cost less than $10 per calendar, you are confined to displaying the trucks they select.

With our approach, you give the customer what they want and work to incresae your dealership reputation, while increasing the oppertunity to increase service revenues.

2006-04-19T14:32:00.000-05:00

This is your spot to ask questions pertaining to lead generation, marketing and public relations campaigns and how to measure campaigns to understand what's working and what's not.

Revenue Generator specializes in helping OEMs and Dealers in the fire service attract, sell and retain fire departments. We understand that every dollar spent on marketing needs to generate a return on investment. Visit our website to learn how our fire industry experience can work for you. Building brand identities. Creating leads. Increasing Revenue. www.RevenueGen.com

Revenue Generator - Building Brand Identities. Creating Leads. Increasing Revenue.